Now Employee Owned

San Diego-based company, Life Deck Coating Installations, has announced its transition to an ESOP (Employee Stock Ownership Plan). This means employees will now have a stake in the company.

In 1981. the company started out as part of a small, two-man contracting operation known as Pacific Pebbles. Paul Koury, the former owner, had a both bright mentor and senior partner in Don Cramer. Cramer believed in Koury’s dream and also shared the enthusiasm for concrete restoration.

The company then grew to become Life Deck Coating Installations. Life Deck became a leader in the waterproofing and concrete coatings’ industry. By the early 90s, Koury began innovating a variety of solutions for concrete restoration and waterproofing balcony decks. These innovations evolved into both the development and manufacturing of products. In 2007, Life Deck rebranded the manufacturing side of the business as Westcoat and expanded distribution across the nation. This was taking place as Life Deck Coating Installations continued to grow under a new generation of leadership.